I worked with Starbucks for several years on all of their Tumblr presences, but Frappuccino was the most interesting since the Tumblr also served as Frappuccino.com. I led the Tumblr strategy, working with Starbucks and several of their creative agencies to balance the priorities for the site versus the desire for shareable content focused on a teen audience - providing many brainstorm tools, inspiration sessions, and content playbooks to guide the tone, trends and styles for their content strategy. The result was a zany playground of content that didn't feel like a dot com but definitely felt like frappuccino.