Over 200 Instagrammers joined us in a world’s first collaboration. The goal? To create a film, one Instagram photo at a time. We called it #LexusInstaFilm. Part event, part video production, part social media campaign, this idea was an interesting creative and technical challenge to say the least. Not only was the video collaboration a success, but the organic activity generated by having so many influential Instagrammers taking and sharing photos at one time was the perfect was to launch Lexus onto Instagram. See each and every frame on Instagram - @lexusinstafilm.